OEM & Own Brands
A practical guide for food and beverage SME operators (PKS) who use a third-party factory to make their own-brand products.
Note: A factory's SPHM (Sijil Pengesahan Halal Malaysia, the Malaysia Halal Certificate) for OEM is certification of a manufacturing service. It does not automatically make all of its customers' products certified. Using the halal logo requires the relevant product certification. See JAKIM MPPHM 2020 (Amendment 2026) (Manual Prosedur Pensijilan Halal Malaysia, the Malaysia Halal Certification Procedure Manual), Procedure 18(8)(a)–(b).
Contents
- OEM & Own Brands: Why a Factory's Certificate Is Not Necessarily a Product Certificate Tell apart the certificate for the OEM contract manufacturing service from the halal certificate for an own-brand product.
- Who Needs to Apply? The Roles of the OEM Factory and the Brand Owner Divide responsibility for certificates, ingredients, labels, audits and complaints between the two companies.
- How to Choose an OEM Factory: 15 Checks Before Paying a Deposit Check the OEM certificate, capacity, materials, production lines, traceability and audit rights before choosing a factory.
- A Sound OEM Contract: Halal, Formula, Audit and Recall Clauses Identify the manufacturing agreement clauses that protect halal status and the brand's responsibilities.
- OEM Raw Materials and Formulas: From Gelatine to Flavourings Build an ingredient register and version control so that an own-brand product stays auditable.
- Labels, Brand Names and the Halal Logo: Check Before You Print A guide to artwork, product names, halal claims and the final approval process before packaging is printed.
- Batches, Traceability and Recall: Control After the Product Leaves the Factory OEM production records, batch release, complaints and the recall of branded products.
- MYeHALAL, OEM Fees, Audit and the 90-Day Preparation Plan Prepare the application, understand the fees by industry size and self-audit before applying for certification.
OEM journey map
Documents and templates
These CSV templates are internal management tools, not official JAKIM forms.
- en-templat-due-diligence-oem.csv
- en-templat-matriks-peranan.csv
- en-templat-sijil-sku.csv
- en-templat-ramuan-dan-formula.csv
- en-templat-kawalan-perubahan.csv
- en-templat-kelulusan-label.csv
- en-templat-rekod-batch.csv
- en-templat-aduan-recall-capa.csv
- en-templat-audit-kendiri.csv
- en-templat-pelan-90-hari.csv
Example reader paths
New brand owner: 01 → 02 → 03 → 04 → 05 → 06 → 08.
Existing OEM factory: 01 → 02 → 03 → 04 → 05 → 07 → 08.
Brand already launched but halal status unclear: 01 → 03 → 06 → 07 → 08; hold any claim or logo not yet confirmed as valid and consult the authority.
Official references
- JAKIM — MPPHM (Domestik) 2020, Amendment 2026 — see in particular Procedure 18(8), pages 50–52; fees in Procedures 7–8, pages 13–14.
- JAKIM — Pekeliling Pensijilan Halal Malaysia Bil. 2/2026 (Malaysia Halal Certification Circular No. 2/2026) — cancellation of the HCA (Halal Certification Agreement) circular; it does not cancel the OEM contract obligation in the MPPHM.
- Portal Halal Malaysia — Circulars.
- MyGovernment — Getting Halal Certification — application through MYeHALAL.